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about us

Hi, and welcome to phix!


We're Erika and Steph, best friends and moms to 4 amazing kids. We are children of the ‘80s and ‘90s who grew up coveting our scratch and sniff and sticker collections, and love nothing more than some good nostalgia. 

We know how smelling something delicious from childhood can take us back in an instant, and love that feeling. We want our kids and yours to form happy memories through happy smells that remind us all of good times. And more importantly, we are NOT into clutter or kitchy useless junk, so we set out to create a product for kids that is both fun AND useful. Our mood-elevating scents are sure to make them smile, and are perfect for gifting, trading, party favors, and more.

We developed phix as a brand that reflects the qualities of playfulness, happiness, inclusivity, and expression. Our hair ties are snag-free, and scented with materials that are paraben, phtalate, SLS/SLES and cruelty free. They also comply with the standards of the International Fragrance Association (IRFA). Give them a try and let us know what you think!

We’re committed to making hair ties for good times and hope you enjoy your phix!

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